📍 Can AI Find You? Why Real Estate Agents Need to Get Visible in the Age of AI Search
It used to be simple.
If someone wanted a real estate agent, they’d Google it.
Now? They just ask AI.
“Who’s the top agent in Temecula?”
“Find me a realtor who specializes in wine country homes.”
“Who can help me buy a luxury home in Murrieta?”
Here’s the problem: AI doesn’t scroll through Google like we do. It pulls from the information it can read. And if your website isn’t readable by AI, you might as well be invisible.
That’s what Tyler Pearson and I unpacked in a recent conversation at the Ai in Real Estate Summit — and if you’re in real estate, this isn’t “someday tech.” It’s already here.
The Big Shift: SEO → AIO
SEO isn’t dead. But AI Optimization (AIO) is now part of the game. Tools like ChatGPT and Claude are the new front doors where people start their search.
And if AI can’t grab your data? You don’t exist.
As Tyler put it:
“If I can’t copy and paste the text from your website, AI probably can’t read it either.”
That flashy, animated website may wow a buyer — but to AI, it’s a blank page.
3 Fixes to Make Your Website AI-Friendly
Simplify for Machine Readability
Plain text > fancy sliders. AI thrives on structure, clarity, and copy it can parse.Add an LLM.txt File
Think of it as a cheat sheet for AI. Tell it who you are, where you work, what you do, and the phrases you want connected to your name (“top Temecula agent,” “wine country homes,” “Murrieta luxury realtor”).Make It Accessible
Link your LLM.txt in your footer. Treat it like a resource page for both people and machines.
Keep It Fresh
Stale sites get ignored. AI tools now factor in recency.
If your site hasn’t been touched since 2015, you’re done.
You don’t need a novel every week. A quick blog post, new listing, or market snapshot 1–2 times a month tells AI (and people): you’re active.
Don’t Build on Rented Land
Ready to stop guessing and start implementing?
In a one-on-one AI Consultation, I’ll help you identify where AI saves you time, keeps you visible, and builds systems that scale.
👉 Schedule your consultation today.
Instagram. Facebook. TikTok. Great visibility, but limited ownership.
AI can’t always read those posts. And you don’t control the platform.
Your website is home base.
Social should point back to it. Think of it as your golden source of truth — where leads land when the algorithm shifts or platforms change.
Use AI to Audit Yourself
Want a quick test?
Ask ChatGPT:
“What do you know about [Your Name], real estate agent in [City]?”
“What can you learn from [yourwebsite.com]?”
If the answers are vague, wrong, or missing? That’s your red flag.
Your AI Visibility Checklist
✔ Ask ChatGPT to summarize your site → See what AI can actually read.
✔ Create an LLM.txt file → Include your name, services, and keywords.
✔ Update monthly → Blogs, listings, or quick insights.
✔ Automate updates → No-code tools like Replit can refresh your LLM.txt.
✔ Don’t rely only on social → Always link back to your owned site.
✔ Explore no-code → AI can help you build and automate faster than you think.
Final Thought
Being the best agent in town isn’t enough anymore.
If AI can’t find you, clients can’t either.
Your website isn’t just a brochure — it’s your handshake, your business card, and your 24/7 pitch.
Make it readable.
Make it current.
Make it yours.
Because in the age of AI, visibility = viability.
